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Iriver B30 caught on video, in a closet

The Korea-only Iriver B30 portable media player is put through its paces on camera.

Photo of the Iriver B30 MP3 player.
The Iriver B30.

Iriver may not have the same brand recognition as iPod or Zune, but the Korea-based company has consistently cranked out portable media players with slick modern designs and impressive graphic interfaces.

The U.S. has been treated to a handful of Iriver products, including the Clix, Spinn, and P7, but some of the company's creations never make it to our shores. The Iriver B30 is one such product--a portable media player with a 2.8-inch screen, micro SD memory expansion, accelerometer control, and a suite of features that includes music, video, photo, games, and a text reader. Unfortunately, the B30 also sports a DMB television tuner, which is next to useless in the U.S., and makes the product impractical for export.

Still, thanks to this video of someone expertly maneuvering the Iriver B30 in pitch-black darkness, we can at least appreciate the finer nuances of the product's GUI. It looks pretty slick, bearing a resemblance to the magazine-style aesthetic we found on the Iriver P7.

iPod competitors take note--it is possible to make a refined, stylish GUI without cloning Apple or rehashing outdated motifs. Kudos to Iriver.