IQ Software hopes to "establish a clear lead in the emerging intranet database reporting market," through the combination of software giveaways and marketing efforts, the company said. Through direct mail to customers of the three computer hardware and software companies, seminars, and hypertext links between IQ and HP, Sun, and Sybase Web sites, these separate endeavors will provide IQ with a competitive edge, officials said. IQ added that it is pursuing a similar marketing approach with Netscape Communications.
Starting today, the Norcross, Georgia-based IQ Software said the free version of the tool, which normally sells for a starting price of $4,000, can be downloaded from the company's Web site, or users can order the product on CD-ROM.
The application boasts desktop and server software for loading corporate database information onto the Internet, where it can be stored, managed, and disseminated, the company said. The application designed for corporate intranet Web sites works with standard browsers and supports server-based processing for the Unix and Microsoft Windows NT operating systems.