CNET también está disponible en español.

Ir a español

Don't show this again

Culture

iPhones star in Israeli music video

The video for Izabo's new song "On My Way" shows band members using about 17 iPhones to achieve a range of cool and whimsical visual effects.

Izabo
Israel's Izabo: Shiri Hadar, Ran Shem-Tov, Nir Mantzur, and Jonathan Levy. Labeleh Records

We may have just discovered Steve Jobs' new favorite band--Izabo, an Israeli indie rock/disco/punk group whose latest music video stars a bunch of iPhones.

The video for the new song "On My Way" shows band members Ran Shem-Tov, Shiri Hadar, Jonathan Levy, and Nir Mantzur using iPhones to achieve cool visual effects.

In some shots a band member holds up an iPhone displaying whimsical original artwork of an airplane or spaceship; in others, an iPhone plays video of the musicians engaged in ordinary tasks like shaving, applying lipstick, riding a motorcycle, or flipping a light switch.

In all, about 17 2G, 3G, and 3GS iPhones star in the video, which ends with a coup de theatre--a huge mosaic of iPhone screens that together form a giant full video of the band.

Director Shushu Spanier said he came up with the concept after playing around with his sister's iPhone. "I thought it would be nice to do a music video or commercial with iPhones since it had a relatively big screen and of course because it is one of the coolest things on earth." (Get a behind-the-scenes look at the making of the video here.)

Izabo (pronounced Is-a-bow) has been around since pre-iPhone days, releasing its debut album "The Fun Makers" in 2003 to rave reviews in Israel and going on to release it in the U.K. and France. The band, which has toured in Europe and played in the U.S., blends high-to-ultra-high vocals, expressive Arab-influenced guitar, funky bass lines and intense disco beats, and likes to describe itself as an unlikely cross between Led Zeppelin, the Talking Heads, and Arab singer Om Kolthoum.

The "On My Way" video took three days to shoot. On the last day, the band shot parts of its upcoming iPhone app, set for release with Izabo's next album. No word yet on who got to keep all those iPhones.