Apple on Wednesday announced official pricing for its, and as expected they aren't... cheap.
At the base 64GB storage capacity, the entry-level iPhone XR starts at $749, while the highest-end iPhone XS Max begins at $1,099. As the gigabytes increase, so does the damage to your wallet. Brace yourself.
iPhone 2018 US pricing
||iPhone XR||iPhone XS||iPhone XS Max|
|Display type||Liquid Retina (LCD)||OLED||OLED|
Aside from the displays and presence of dual rear cameras, the three iPhones have similar specifications and capabilities.
For 2018 Apple's pricing range is wider than ever, especially if you consider that theand remain in the line at $449 and $599, respectively.
The entry-level iPhone XR in particular is priced to compete against popular Android phones like the, , and . The XR offers many of the same hallmark features as its more-expensive XS siblings, like unlock and the . Its aluminum-and-glass design also does away with the home button, using the same edge-to-edge screen that debuted on the . And yes, .
Apple's past attempts at making less-expensive phones has yielded mixed results. It introduced the plastic and colorful iPhone C in 2013, but it wasn't cheap enough to attract price-sensitive buyers nor flashy enough for everyone else. Apple never made a second version of its C device.
Apple has seen more success with the iPhone SE, Apple's smaller-screen, less expensive phone. The company released the 4-inch iPhone SE in 2016.
: Our exhaustive roundup.
: Apple's three new iPhones.