Culture

iPhone dominating Android more than ever among teens

Technically Incorrect: The latest Piper Jaffray Taking Stock With Teens survey shows an even greater enthusiasm from teens that their next phone be an iPhone.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


dsc06102.jpg

Night Shift on an iPhone 6. No shift among teens' passion for iPhone 6.

Sarah Mitroff/CNET

Are teens increasingly conservative?

In the context of phones, this seems to be the case.

Every six months Piper Jaffray performs an extensive survey -- called Taking Stock With Teens -- among the slightly rough-chinned and excitable members of our next great generation.

They ask the deep and vexing questions.

Sample: Which fashion brands do they love? (Lululemon, apparently.)

But what about gadgets? Has Android finally begun to make inroads into Apple's historic teen dominance?

It seems not.

Sixty-nine percent of the approximately 6,500 teens, average age 16.5, surveyed for this spring survey are iPhone owners -- up a point from 6 months ago. Seventy-five percent said they expect their next phone to be an iPhone. That's also up a point.

Meanwhile, Android bounces along at 19 percent choosing it as their next phone.

The situation is little better with tablets. iPad ownership slipped a couple of points to 48 percent. iPad Mini ownership went up a point to 16 percent. However, 50 percent of these teens said their next tablet would be an iPad, with another 13 percent voting for the iPad Mini.

Desire for a new Android tablet sunk two points to 14 percent.

Perhaps most surprising is that despite the considerable effort expended by Microsoft to make the Surface a more pulsating proposition, only 19 percent of those who plan on buying a tablet said it would be a Windows tablet. That's down from 23 percent six months ago.

It used to be that the last things teens ever wanted to be seen with were those their parents embraced. Have they really given up the concept of rebellion? Or do they think that Bernie Sanders and Donald Trump can still win?

Perhaps there's a more profound societal stasis being enacted before our eyes, one where conformism isn't such a bad thing, one where stability has taken on a strong value for even teens.

Or perhaps the iPhone's relative ease of use, both in software and hardware, is still attracting them enough for them not to be bothered enough to change.

What, though, would it take for Android to create a greater challenge, a more impactful level of desirability? Miley Cyrus to side with the FBI in condemnation of Apple?

Of course it could be that phones in themselves just aren't that exciting anymore.