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iPhone 5S parody mocks Apple: 'S stands for same'

A video parodying the launch of the iPhone 5S pokes fun at Apple's alleged lack of innovation, says people don't want change.

Some Apple parody videos are better than others, and the one going viral right now, simply titled "Introducing the iPhone 5S," ranks a solid 8 out of 10 with some pretty amusing lines.

Some of the better quotes include:

"To create the new iPhone, we started with a design we really loved and...stopped."

"We have found a way to sell the exact same iPhone a year later...and sell millions."

"We decided to spend more money on marketing because all the time added up is time...added up."

"We laid off our whole engineering staff to show how dedicated we are to this new direction."


CNET's live coverage of Apple's September 10 event