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iOS users outshop Android consumers on Cyber Monday

How did the two top mobile platforms fare on Cyber Monday? An IBM report provides the answers.


iOS users spent more money shopping online than did their Android counterparts during Cyber Monday, according to IBM.

In its Digital Analytics Benchmark report released early Tuesday, Big Blue found that purchases from iOS devices accounted for 14.5 percent of all online sales, compared with just 2.6 percent for Android devices. The average iOS user spent $120.29 per order, while the average Android user coughed up $106.70.

iOS also sliced off a 22.4 percent chunk of overall Web traffic on Monday, versus Android's 9.1 percent share.

Mobile device users accounted for 31.7 percent of all online traffic, a 45 percent bump over 2012's Cyber Monday results, according to IBM. Smartphone users accounted for 19.7 percent of that traffic, while tablet users were responsible for 11.5 percent. However, tablet users topped smartphone users when it came to ringing up a purchase.

People shopping online from their tablets triggered 11.7 percent of all online purchases, while smartphone users accounted for 5.5 percent of online purchases. Tablet owners spent $126.30 on average per order, compared with smartphone users, who spent $106.49 per order.

Overall, there was a 20.6 percent jump over last year in online sales on Cyber Monday, which hits a new record, according to the report.

Updated 7:00 a.m. PT with latest data from IBM.