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iOS 6 Maps boss reportedly fired as Apple fights for your trust

Richard Williamson is said to have been shown the door in the wake of the Maps debacle.

The Apple manager who oversaw the company's mapping team has been fired, according to reports, as Tim Cook and company scramble to get its navigation software back on track.

Bloomberg cites "people familiar with the move", who didn't want to be named because Apple hasn't made the information public yet. The move follows former iOS boss Scott Forstall being shown the door and designer Jony Ive put in charge of Apple's software design.

Apple higher-up Eddy Cue is supposedly responsible for firing Williamson, and is said to have turned to third-party mapping pros in a bid to improve its disastrous new Maps app.

Meanwhile TomTom, which provides the shonky maps used in Apple's cartographical car crash, is reportedly being poked by Apple to fix broken landmark and navigation data.

In a wholly uncharacteristic move, Apple offered an open apology for its borked app, with head honcho Tim Cook saying he was "extremely sorry for the frustration this has caused our customers", and even urging riled-up Apple customers to use Google or Nokia's maps services while the iPhone-producing company fixed its shocking software.

Our head-to-head comparison highlighted that Apple's Maps app just isn't as good when it comes to satellite imagery, public transport or map detail. Google is reportedly drawing up a new Maps app for iOS, but despite the cries of dismay from iPhone owners across the nation, it's not yet been released.