The Roy, Utah-based company today announced that it has reduced the estimated street price of its external Zip 100MB SCSI and parallel port drives to $99.95.
In addition, the estimated price of the 100MB Zip USB drive decreases from $149.95 to $129.95.
With revenues declining 9 percent year over year, Iomega is looking to boost itself back to profitability any way it can.
The company is claiming the price reductions for different reasons.
"This price reduction is driven by the products' universal adoption by the users of more than 22 million Zip drives," said David J. Henry, vice president and general manager, Zip/Jaz product management, in a statement. "We are committed to providing our customers with the best value, easy-to-use removable storage, giving them a complete solution for moving, sharing, and protecting their critical information."
However, part of the marketing push stems from the fact that Iomega's fortunes have been on a downward slide in 1998. The company has posted steep losses, witnessed the departure of CEO Kim Edwards, and is fending off lawsuits over quality control problems with its products. In the last couple of months, though, the company has hired a new CEO and seen its main competitor in the removable storage business, SyQuest, close its operation.
Iomega Zip 100MB drives can be found as a standard or optional feature in PC models from most desktop OEMs and from many notebook PC manufacturers, according to the company.