There's an art to creating an invitation for a major technology event. You want to hint at what's to come without really giving anything away.. Usually you get spare graphics and a short phrase designed to generate excitement. Samsung's latest take on this phenomenon is its on March 1.
The invitation features the phrase "What's next" and a slim, curving silver line against a black background. Samsung seems to believe it's whispering "Galaxy S6," "intrigue," "allure," "curvaceous." But what people are actually hearing is "fork."
Samsung Galaxy Fork references have reached Twitter, where a few people have to taken it upon themselves to flesh out the invite to make it a much more obvious fork. Of course, it could also be an artfully lit photograph of a spork or a side view of a slinky silver Mercedes. It may even be the curved display edge of the Galaxy S6, but that would be boring.
Maybe Samsung will have the gumption to buck the high-tech trend and instead unveil a new line of utensils in a move designed to threaten industry stalwarts like Oneida and Martha Stewart. I would buy a Samsung flatware set, especially if it had Bluetooth, built-in memory, cell connectivity and a comfortable grip for ease of capturing vegetables.
Are we all overreacting to the fork resemblance? I attempted to re-create the event invitation using nothing but a sticky note and a utensil from my kitchen drawer. I think I did a pretty good job. Decide for yourself.