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Introducing the CBS Attic

The CBS Attic is a new digital domain that highlights neat broadcast and media memorabilia from the 20th century.

George Schweitzer Chief marketing officer, CBS
George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.
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George Schweitzer

"The distinction between past, present, and future is only a stubbornly persistent illusion." -- Albert Einstein

One of the ways we envision the future is by taking clues from the past. As marketers and entertainment aficionados ourselves, the team at CBS enjoys collecting, studying, and learning from media artifacts. The conference room in our New York headquarters is regaled with all kinds of television goodies--from vintage advertisements, televisions, and radios to boxes of TV tubes to classic TV Guide magazines from the '60s, '70s, and '80s. It's a treasure trove of information and memorabilia that we lovingly refer to as "the attic." Visitors are often entranced by what they find there, and get caught up in the stories and feelings that these objects evoke.

I challenged the team to create a showcase for some of the most interesting items in our collection. The goal was to let others who love media get a glimpse at some of our favorite items. What emerged is a new digital domain: The CBS Attic.

Please take a moment to check it out and let us know what you think!