Advertisers spent $9.26 billion on Internet ads during the third quarter of 2012, according to a report from the Interactive Advertising Bureau.
That's the most spent in a single quarter, according to the bureau's records. The IAB is a group of media and technology companies that sell 86 percent of online ads in the U.S. This latest revenue figure reflects a 6 percent increase from last quarter and a 18 percent increase from last year.
The executives at IAB said the increase is a reflection of how effective online advertising is for marketers (They don't mention how they feel about).
Randall Rothenberg, president and CEO of IAB, called the quarter "historic."
"It is a highly effective medium for interacting and engaging consumers, who are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile," he said in a press release.