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Intel wins MMX battle with AMD

AMD will acknowledge MMX as an Intel trademark and continue to use it in the worldwide marketing of its AMD-K6 processors.

Intel (INTC) and Advanced Micro Devices (AMD) have settled litigation related to the use of the term "MMX" in the promotion of new microprocessors.

The term is applied to a technology used in Intel, AMD, and upcoming Cyrix chips that boost the performance of certain multimedia applications. Intel developed the technology and claimed in a March lawsuit that it had trademarked the term MMX itself. Intel argued that AMD and Cyrix (CYRX) were therefore required to attribute the term MMX to Intel in advertising and promotional materials.

Under the terms of today's settlement, AMD will acknowledge MMX as a trademark owned by Intel. In return, however, Intel will grant AMD the right to use the mark in the worldwide marketing of its AMD-K6 processors announced at the beginning of this month.

Despite having lost its battle to ignore Intel's trademark, AMD tried to put a good face on the announcement of the settlement. "For example, AMD and its customers in any country can promote the AMD-K6 processor as 'MMX-Enabled' or 'MMX-Enhanced'," AMD said in a written statement.

"We are very pleased to have this issue resolved for both ourselves and our customers," said Thomas McCoy, AMD vice president and general counsel in a prepared statement. "Our agreement with Intel secures for AMD and its customers the ability, on a worldwide basis and in all channels of distribution, to continue promoting the MMX capabilities of the AMD-K6 processor, including the use of the term in the AMD-K6 processor logo," he added.

AMD's agreement also addresses and resolves non-related trademark issues that were the source of other potential disputes between AMD and Intel, the two companies said.

"This agreement is the result of several months of discussion between the two companies," said Peter Detkin, director of litigation for Intel Corporation.

Cyrix already settled with Intel earlier this month.