Intel doesn't just care about chips any more -- it has bigger fish to fry.
The processor company took to the stage at Computex in Taipei on Tuesday to talk about a "new era of computing" and the role it will play in driving our connected future.
What does that future look like? Well, for starters, it doesn't necessarily have a screen and a keyboard.
The general manager of Intel's Client Computing Group, Gregory Bryant, said Intel is "focusing on devices, connectivity, form factor and performance." And while they're all still key pillars of Intel computing, it was form factor -- a device's size and shape -- that we really saw on display Tuesday.
Here are the highlights.
Love your VR but hate the wires? Intel showed off the first live demo of the HTC Vive using WiGig technology. That means a fully spec'd virtual reality experience without any cables to worry about.
The product will be due for launch in "early 2018."
We saw the ComputeCard at CES this year, but Intel gave us a demo of the credit card-sized computer, which features a processor, storage and connectivity all packed inside.
Case in point: A student could stick it in a tablet and load it up, then pop it out and slide it into a Compute Card-compatible whiteboard for a school presentation.
"The module can be ejected and replaced or upgraded with just the push of button," said Bryant.
If you've still got an epic gaming rig at home, Intel has got you sorted with its new X-Series chips, designed for the enthusiast market. With up to 18 cores on the cards, you'll be doing your "extreme megatasking" like a boss.
Want a computer that's bigger than you? Intel showed off a new form factor for the smart city with the CityBeacon kiosk -- a display that stands twice the height of the average Intel engineer and offers info like maps, public Wi-Fi and emergency alerts. We even got a "demo earthquake."
Don't laugh. Taipei treated Computex-goers to a real earthquake five minutes before last year's Intel keynote, so this one hit particularly close to home.
Where is that 8th gen?
And, as a new sweetener, we learned that they'll offer a 30 percent performance boost on the previous generation.
Check out the rest of CNET's Computex 2017 coverage here.
All the cool new gadgets from CES 2017: The stuff that impressed us most at this year's show.
Solving for XX: The industry seeks to overcome outdated ideas about "women in tech."