Acting some years after Apple Computer madeand into fashion icons, Intel has decreed that the laptop PC does not have to be "confined to a world of monotone grays and blacks."
The concept Intel Centrino-based laptops fit "ultramicrofiber Ultrasuede fabric" directly into their casing. There are no current plans to release the notebooks to the public.
Citing research, Intel said 73 percent of U.S. adult computer users want to buy technology products that reflect their personal style. Of those who admit to glancing at others' laptop PCs, 76 percent are checking out, the chipmaker said.
Forty percent of U.S. adult computer users think their current laptop is generic, boring, dull, sterile or lackluster, and 60 percent would like to be able to "customize their laptop with options , patterns and fabric," Intel said.
"Intel's technology innovation, coupled with the plush luxury of Ultrasuede fabric, offers a marriage of form and function with unlimited potential for fashionable personal expression," according to Jodi Geniesse, consumer mobile education manager at Intel.
But Intel will face some competition if it ever tries to target the high-end laptop market. For example, thealready offers Italian styling and Ferrari Formula One chic.
Colin Barker of ZDNet UK reported from London.