Intel is turning up the bravado in a new video that boasts "superiority" over ARM in phones.
Intel may be engaging in a bit of ad copy puffery with this caption penned by Francois Piednoel: "A little demo of x86 superiority over ARM."
Intel's first dual-core phone chip, Clover Trail+, isn't shipping in products yet, so it's by no means clear if it can out-benchmark and outlast phones based on the newest ARM chips from Qualcomm, Nvidia, and Samsung.
That said, the phone that the Clover Trail+ processor will debut in is worth checking out. The Android-based Lenovo K900 has 5.5-inch 1,920x1,080 IPS display (that yields about 400 pixels per inch), a 13MP camera with Sony's new Exmor RS BSI sensor, and a 6.9mm profile.
The K900 will initially only be available in Asia, however.
The Intel video goes on to say, "They told you we could not do it...they were wrong" -- another reference to the ARM-vanquishing Clover Trail+.
In fact, Intel may be getting a little ahead of itself. The silicon that probably has the best chance to challenge ARM is the upcoming "Merrifield" system-on-a-chip, which will be based on an entirely new microarchitecture and be the first phone chip to tap Intel's 22-nanometer 3D chip technology. That's due later this year.