Instagram is pushing major changes to the app as it shifts toward more video content and helping creators build their audiences. Among the changes to the app, the Meta-owned photo-sharing company is experimenting with a full-screen video and photo experience that some people are already seeing in their feeds, CEO Adam Mosseri said in a video shared on Twitter Tuesday morning, addressing criticism about the changes to the platform.
Mosseri's post comes a day after social media influencers including Kylie Jenner and Kim Kardashian told Instagram to "stop trying to be TikTok."
The shift to video is part of Instagram's efforts to stay current with how people are interacting with and sharing content, Mosseri said. More videos are being shared on the app, and Instagram is going to lean into that shift while continuing to support photo content. People will also start to see more recommended content to help creators reach new audiences and grow their following, the CEO added.
"We're going to stay in a place where we try and put your friends' content at the top of feed and the front of stories whenever possible," Mosseri said in his video. "But we're also going to need to evolve because the world is changing quickly, and we're going to have to change along with it."
Instagram declined to provide further comment regarding Mosseri's post. It is unclear when the changes will be rolled out to all Instagram users.