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Instagram reaches half a billion users

Just think of how many photos of cats and food that is.

Lori Grunin Senior Editor / Advice
I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but previously spent many years concentrating on cameras. I've also volunteered with a cat rescue for over 15 years doing adoptions, designing marketing materials, managing volunteers and, of course, photographing cats.
Expertise Photography, PCs and laptops, gaming and gaming accessories
Lori Grunin
instagram-snickerdoodle.jpg

Snickerdoodle, just one of the (probably) millions of cat photos posted daily.

Lori Grunin/CNET

The Instagram photo-sharing service delivered a mind-boggling data point on Tuesday: It now has 500 million users, 300 million of whom use the service daily and more than 80 percent of whom live outside the US.

Just try to wrap your head around how many photos that is.

And if just one out of every 100 of the 300 million active users posts a cat picture a day, that's 3 million cat photos. A day.