Photography social network Instagram is forcing a non-profit anti-littering app to change its name, claiming it infringes on its trademark, the BBC reports.
Littergram, which is available on iOS and Android, allows residents of Kent, in the south-east of England, to report dumped rubbish to the local council. Instagram is concerned that the similarity of the name, together with the fact that Littergram encourages users to share photos of local rubbish, is too similar to Instagram's own business.
Littergram has been given up to six months to change the name of its app. Instagram, which is owned by Facebook, did not immediately respond to a request for comment.