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Increase conversions on your Web site

Increase conversions on your Web site

Getting people to your company's Web site is only half the battle of converting those visits into sales or useful leads. Because of search engines and links and the general randomness of the Web, they may come into your site at any point.

Using Web analytics tools, you can see whether you're moving people through your site to the right pages and how many are leaving before they get where you want them to be. It's pretty simple math and easy to test, and a few adjustments can mean big conversions over time.