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In new ad, Nokia admits its new phone is really a camera

Nokia's ad for its new Lumia 1020 phone is all about the camera. All of it. It's a camera with a phone attached.

Chris Matyszczyk
2 min read
Will it put Nokia in the frame? Nokia/YouTube Screenshot by Chris Matyszczyk/CNET

When someone is finally honest with you, it's refreshing.

All these years, Apple and Samsung have been selling us phones that really aren't phones at all.

We don't make calls on them. We fiddle about on them like mini-computers.

Finally, Nokia has taken steps to admit that its new phone isn't a phone. It's a camera. A really, really good camera, at that.

In the launch ad for its new Lumia 1020, the company explains that Finns aren't what they used to be.

No one does any phoning or texting or surfing the Web. The sole reason to buy this (hopefully) wonderful gadget is the camera.