Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Jeremy Clarkson incites strong feelings of loyalty and strong feelings of "get this man out of my sight so that I don't punch him before he punches me."
Currently, he's under the threat of a three-year jail sentence in Argentina. The charge: Being Jeremy Clarkson (and alleged illegal switching of license plates).
When Amazon signed the "Top Gear" host and his partners for, it knew what it was getting.
It's refreshing, then, that in using Clarkson to advertise its Fire TV Stick, Amazon is letting Jeremy be Jeremy. Which means behaving like a vastly overgrown schoolchild and -- unrelated to the first point, this -- making jokes about the BBC.
He and his "Top Gear" team left Britain's national TV institution after Clarkson allegedly punched a producer and disparaged his Irishness.
In this ad, Clarkson wafts into view on a Segway. He explains how earlier this year he became "unbusy." This was remarkably convenient as he suddenly availed himself of a Fire TV Stick.
I suspect it may have come free with his Amazon contract, rumored to be 10 times more lucrative than his deal with the BBC.
Clarkson insists that Amazon's TV stick has "everything you could possibly want." When one of these things is BBC's iPlayer, he refers to it simply as "that."
It's time Amazon really had a little more edge about it. Other than the alleged knife-edges at its Seattle HQ, that is.
Clarkson's new show is currently in production. Many will be fascinated by how similar it might be to his team's BBC efforts and how long it will take before Clarkson's first controversy of a humorous, pugilistic or merely puerile nature fills the Web.