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In a Flickr, self-publishing service Blurb expands to Europe

Company, on a Yahoo book tour of sorts, to offer faster shipping at lower rates to Europeans as it prints books on demand in the Netherlands.

San Francisco-based Blurb, a site that enables users to print as few as one copy of a book on demand, on Wednesday announced plans to expand its business to Europe.

The company plans to begin printing books in the Netherlands in three weeks. Europeans can now order books with a shipping time of 5 to 7 days (instead of 7 to 10 days) at a lower shipping rate.


Prints in Europe are set to maintain U.S. size standards: 7x7 inches, 8x10 inches and 13x11 inches. "We're going live with American sizes and see what the market prefers," said Eileen Gittins, CEO and founder of Blurb.

The Blurb team is now touring Europe--traveling to Berlin, Paris and London--to promote its self-publishing service to potential customers. Team members are tagging along with a tour group from Yahoo photo-sharing site Flickr, which is promoting its community-contributed 24 Hours of Flickr book of 122 photos.

The book, printed through Blurb's service, is now available online and is expected to soon hit bookstores worldwide.