Moments after he unveiled plant-based Impossible Foods CEO Pat Brown suggested another sham ham was top of people's minds: Is Impossible Foods going to attempt bacon?at in Las Vegas on Monday, the first question asked of
"Of course we are, and in fact, we've already played around with it," Brown said Monday. "We're not going to release a bacon product until we feel like anyone who is the most hardcore bacon worshiper thinks it's awesomely delicious. But we're definitely on track."
"It's going to be an epic moment when we serve the first kosher bacon cheeseburger," he added.
Impossible Foods is one of a litany of companies feeding into a newfound frenzy for plant-based meat, driven by a desire to reduce the environmental penalty of animals as a food source and to explore possible health benefits of a plant-based diet.
In 2019, the Silicon Valley-based startup launched the CES 2020, the company debuted , designed as a plant-base substitute for ground meat from pigs, with plans to launch Impossible Sausage later this month., and last year it was the buzz of CES when it introduced the second version of its burger "meat," which more closely mimicked the . At
Brown declined to specify what, following pork, might be Impossible Foods' next imitation meat to come to market, but he hinted that seafood is high on his priority list.
The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.