CNET también está disponible en español.

Ir a español

Don't show this again

Sonos Arc review Watch George Floyd's memorial service GTA Online, Red Dead Online outage for George Floyd memorial CES 2021 plans to be physical Snapchat will no longer promote Trump's account Sega Game Gear Micro

Imagine Media to spin off Iconocast

The publisher of Business 2.0 and other computer magazines and Web sites will retain a minority stake in the Net marketing venture.

Add email list Iconocast to the roster of recent spin-offs.

Iconocast, an Internet marketing email list and site, launched in February 1997. Since January 1998 it has been operated by Imagine Media, publisher of Business 2.0 and a host of other computer-related magazines and Web sites.

Imagine will retain a minority stake in the new company, to be called Inconocast Incorporated, the company said. Iconocast editor and publisher Michael Tchong will hold the majority of the new firm.

Tchong also will stay on as editor and publisher of Iconocast, which enjoys a subscribership of 33,000 readers, Imagine said. The new company will be based in San Francisco.

Imagine said the publication's spin-off will allow it to "more aggressively pursue its new media strategy, which calls for a significant brand franchise expansion in 1999."

Imagine spun off its Internet radio venture, Imagine Radio, in July 1998.