As PR stunts go, this one is pretty cool. So cool, in fact, that it's ice.
Inbay, a new U.K. tech support company, placed ice sculptures of laptops around London today to promote its online and telephone customer support services. Its first walk-in shop has also launched in London's Kingsway.
So where do the frozen laptops come in? Well, Inbay notes that frozen laptops hamper many a worker's productivity. So please stop sticking yours in snowdrifts OK?
The company offers a bunch of basic anti-freeze tips for mobile devices that we probably don't need to tell Crave readers: keep up on software updates; don't toss your clothes on top of fans or air vents; and restart your device once in a while to clear the cache and allow "forgotten" running processes to stop. And, of course, if you're typing on a keyboard made of ice, consider wearing gloves.