Abby Kohnstamm, the IBM marketing executive who helped popularize the term ebusiness, has resigned from IBM and will be replaced by Bruce Harreld.
In an internal memo to employees, IBM's CEO and chairman Samuel Palmisano announced on Monday that Kohnstamm, the company's senior vice president in charge of marketing, was leaving "to spend a considerable amount of her time giving back in the non-profit sector.Â”
Kohnstamm came to IBM in 1987 from American Express where she worked with former IBM CEO Louis Gerstner. Palmisano said that she would continue to work with the company on a consulting basis.
Bruce Harreld, senior vice president of marketing and strategy, will take over Kohnstamm's marketing responsibilities.