iBelieve questioned by people of little faith

We weren't the only ones in the blogosphere left scratching our heads (while amused) over a site, www.devoted1.com, selling the "iBelieve" cross-shaped replacement cap and lanyard for the iPod Shuffle.

With the site's faux Bible quote from "2 Jobs 3:15: But now bring me a man who plays music. And when the man played music, the groove came upon them," iBelieve appeared a clever spoof add-on for the popular music player. Yet it also had the makings of a legitimate product. After all, seem to be gaining apostles.

Credit: iBelieve

Designer Scott Wilson, who said he has been swamped for the past day or so with online interest in his site, has since set us straight. iBelieve was initially conceived and visualized as a commentary on both consumer culture, brand loyalty and the evolution of iPod "religion." But the designers then decided to "realize the object as a type of mass-produced art," according to his press statement.

The "site should be pretty secure and is processed through PayPal's secure transaction system," Wilson said, in an email response to our security concerns.

The iBelieve costs $13, but $2 from every sale will be donated to disaster relief funds and various children's charities.

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