Apple's iBeacon location-sensing technology appears to be having a major breakthrough. Mobile shopping startup InMarket announced Monday that it's beginning to use the platform in more than 150 grocery stores across the US, according to The Associated Press.
This means the 20 million people who use InMarket's apps on its Mobile to Mortar platform will be able to get grocery list reminders, deals, and reward points at supermarkets like Safeway and Giant Eagle. To use the technology, shoppers have to opt in by downloading specific apps, like InMarket's Checkpoints.
Apple debuted iBeacon late last year on devices running iOS 7. The location-sensing technology works by sending off short-range transmitters that notify mobile devices when they are within 100 feet of a beacon. This type of location-sensing technology can be used for indoor navigation, automatic ticketing, and location-relevant promotions.
iBeacon has already been used at, is in at certain baseball stadiums, and will even be used for a . Starbucks, Macy's, and American Airlines are also said to be testing the technology.
InMarket's iBeacon feature will be in more than 150 stores in Seattle, San Francisco, and Cleveland within the next two weeks; and the company plans to expand to thousands of grocery and retail stores by the end of 2014, according to the AP.
Here are some of the features InMarket's iBeacon platform gives users:
Apple - USE TAG
reading•iBeacon location-sensing tech put to use at grocery stores
Nov 16•Black Friday 2018 iPhone deals start today: $150 off iPhone XR and XS, $400 iPhone X gift card
Nov 16•Black Friday 2018 smartwatch and fitness tracker deals: $80 off Apple Watch, $70 off Galaxy Watch, $50 off Fitbit Versa
Nov 16•Black Friday 2018 deals at Best Buy: OLED TVs, Sonos, Google -- and the best HomePod price ever
Nov 16•iPad Pro bend test confirms what we already know: Tablets are fragile