I Don't Get This.
I Don't Get This.
Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
- 5G Technician, ETA International
Never have. The offroading rock climbing thing. They had a course set up outside the SEMA show in Vegas. The idea is to simulate the challenges of driving over boulders and rocks with a highly modified all-wheel drive vehicle. Is this considered a sport? A hobby? What? It has no real world application, you could just walk this terrain instead and barely break a sweat -- the presence of the spotter underlines the absurdity of it all quite nicely.
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