Snack on Sega: Video game logo now edible in Japan
Munch on the classic video game logo in "taiyaki" snack cake form.
Sega fans can now put their fandom where their mouths are by snacking on the video game company's logo itself.
Earlier this year, Sega launched its own snack stand that sells taiyaki, a small fish-shaped cake usually filled with chocolate, custard or sweet red bean paste.
But instead of the classic fish shape taiyaki cakes are known for, Sega is selling them in the shape of its company logo.
These Sega cakes come with either a red bean paste filling or a premium cream filling made from vanilla beans.
Apparently, it took six months for the company to perfect the Sega logo taiyaki cake mold, which is created from a special iron plate.
「セガらしいたい焼きとは？」
— セガ公式アカウント (@SEGA_OFFICIAL) August 3, 2018
意見が交錯する中、辿り着いた一つの答え…それがこの #SEGAロゴ焼き 。
SEGAロゴを正確に表現するための鉄板開発・課題解決など、約半年の紆余曲折を経て完成となりました。
SEGAロゴの反対面には、SEGA Group Value「創造は生命」を表しています。#セガのたい焼き pic.twitter.com/sf8S3sJLPD
"It was completed after about half a year of twists and turns, such as iron plate development and problem solving to accurately express the Sega logo," according to a tweet from Sega Japan.
The Sega Group mission statement "Souzou ha seimei" is imprinted on the other side of the cake. The English translation is "Creation is life."
The Sega snack stand is called Sega's Taiyaki, and can be found in Tokyo's geeky Ikebukuro district.
Fans can currently purchase the Sega logo taiyaki snack cakes for $2.70 (roughly 300 yen, £2.11, AU$3.69) each, but they'll only be available until Sept. 30.
