Think you have your head wrapped around? Wait till you see through this.
LG Display is the purveyor of OLED, our favorite TV technology, and the Korean manufacturer has a crazy new concept display. Billed as the world's first 77-inch transparent and flexible OLED display, it can look like water flowing over a shelf. But it's a TV.
- It's 77-inches diagonal, but can be rolled up to a radius of just 80mm. That's a diameter of just over 6 inches, a bit smaller than a volleyball.
- It's transparent. LG claims 40% transparency and judging from the image below, that's basically a window. But with moving images.
LG didn't reveal a price for the display, but as a point of reference, its current 77-inch OLED TVs cost $15,000 for the standard version or a cool.
In addition to those consumer OLED panels, which are flat, stiff and opaque, LG Display has shown off a few similarly flexible and/or transparent displays in the past, either as concepts or for commercial use.
The last time I saw a rollable LG OLED was thisfrom CES 2016. At this year's Consumer Electronics Show, the company's booth was with larger-scale flexible or transparent OLEDs.