Huawei unveiled what it called its "new" P30 Pro flagship smartphone on Friday at IFA 2019 in Berlin, but it turns out to be the same P30 Pro handset, just in two new colors. Richard Yu, who's CEO of Huawei's consumer business unit, said the new colors were "inspired by nature." They are mystic blue, which is supposed to look like the sea on the horizon, and misty lavender, which is meant to look like a sunset.
"Today I bring our new phone, new P30 Pro," Yu said in Huawei's IFA press conference.
An ad for the "new" P30 Pro phones shows them being used to take photos of clothes and food in the same shades of pinkish purple and blue.
But US companies are able to sell equipment to Huawei if they get licenses and when it doesn't pose a threat to national security. The reprieve has reportedly triggered more than 130 applications for licenses to sell US products to Huawei. It , meaning Google Android-licensed apps and services likely won't be used on any new phones from the Chinese tech giant.
Bringing out "new" but actually old phones skirts the ban, as reported earlier by The Verge; the two new colors of the P30 Pro will launch with .
Huawei's actual new phone, the.
Huawei also used IFA to unveil its, the and its new wireless AirPods rival, the .
IFA, a massive consumer technology showcase held annually, is used by tech companies to unveil their latest products. It runs from Friday, Sept. 6, to Wednesday, Sept. 11.
Huawei didn't immediately respond to a request for comment.