HTC to get a lift from Iron Man star

Fresh from the success of "Iron Man 3," Robert Downey Jr. is reported to be stuffing $12 million into his metal trousers for holding up an HTC phone.

Richard Trenholm Former Movie and TV Senior Editor

Richard Trenholm was CNET's film and TV editor, covering the big screen, small screen and streaming. A member of the Film Critic's Circle, he's covered technology and culture from London's tech scene to Europe's refugee camps to the Sundance film festival.

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Richard Trenholm

June 21, 2013 7:24 a.m. PT

The HTC One is made of aluminum, but HTC is set to recruit an iron man to advertise it -- yes, the folks at High Tech Computers are reported to have signed "Avengers" and "Sherlock Holmes" star Robert Downey Jr. as the face of their phones.

Fresh from the success of "Iron Man 3," 48-year-old Downey Jr. is reported to be stuffing $12 million into his metal trousers for holding up an HTC phone on billboards, in TV ads and in print.

According to Bloomberg, Downey Jr. "will have final say over creative elements." Thank heavens -- when I watch an advert, I hate to think the people involved haven't brought the full weight of their creative powers to their corporate shilling.

Read more of "HTC enlists Iron Man Robert Downey Jr" at Crave UK.

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