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HTC teases next flagship smartphone

Eager for attention, HTC puts up a countdown clock on its Web site in an effort to hype up the launch of its next big phone.

Screenshot taken by Roger Cheng/CNET

HTC is gearing up for its next big launch.

The Taiwanese company has put a countdown clock on its Web site in an effort to tease next week's event. While the company hasn't publicly talked about what it will be launching, it is widely expected to unveil its next One flagship smartphone, which has also been known in some circles as the M7.

There are no details on HTC's site beyond the occasional lens flare in the background. Last week, a blog post from the company teased a "new sound and camera experience" for smartphones this year.

HTC has continued to see its profit and revenue slide as it desperately attempts to win back the hearts and minds of consumers. While HTC was a high-flyer in the early days of Android, it has lost its leadership position to Samsung Electronics, which has overtaken the industry on the back of its Galaxy S franchise.

Last year, HTC attempted to mimic that strategy with the debut of its One series of smartphones, but the execution was muddled as the company still created a number of different "flagship" phones to cater to different carriers. While most people gravitated toward the Galaxy S3 by Samsung, HTC created the One X, One X+, the Evo 4G LTE, the J Butterfly, and the Droid DNA.

Part of the problem has been the lack of interest by the consumers. While the phones have seen critical praise, that hasn't translated into commercial sales. The company's push into Windows Phone 8 with the Windows Phone 8X and 8S has seen limited success as well.

HTC is hoping its next big launch will finally turn things around for the company.

Check back in with CNET next week for our live blog of the HTC event on Feb. 19.