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HTC One X will drop to $99 July 29

Likely as a result of Samsung Galaxy S III (S3) sales, HTC's flagship handset will see its price halved.

Scott Webster
Scott Webster has spent the better part of his adult life playing with cell phones and gadgets. When not looking for the latest Android news and rumors, he relaxes with his wife and son. Scott also is the senior editor for AndroidGuys. E-mail Scott.
Scott Webster
Watch this: The powerful HTC One X on AT&T

Radio Shack announced today it is cutting the price of AT&T's HTC One X in half to just $99.99 this Sunday, July 29. And as of this afternoon, AT&T has matched that price online.

This new price matches up with similar reports hitting the Internet in the early morning hours. Considering the high-end Android smartphone is only a few months old, the $100 price drop is quite noteworthy. Chances are good that the deep discount comes as a rebuttal to the Samsung Galaxy S3, which is now on sale for as low as $149.

Looking across the smartphone landscape, I'm seeing a trend in high-end models getting closer to the $100 price point. AT&T, for its part, will have three top models at this price including the Sony Xperia Ion and Atrix HD. While all three are attractive handsets with drool-worthy specs, the One X is perhaps the best of the pack.

It's not immediately clear whether this new price is temporary, but I don't expect it to return to $199 again. With the second half of the year underway, we should anticipate bigger, beefier Android smartphones in the next few months.