HP to launch new publishing service
Hewlett-Packard plans to release a service by the end of the year that will enable companies to publish information on handhelds, printers and other digital devices.
- Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
The company's "new-media publishing services" will allow customers to combine text, pictures, advertisements and other content that can be automatically formatted for, then sent to, a specific device, HP said.
The service will be augmented by late 2001 to take advantage of "profiling" capabilities that could, for example, send specific ads to readers.
The services are geared to capitalize on the expanded distribution of information spurred by the Internet. TV sites such as CNN offer printed news on Web sites; newspapers share articles between print and online editions; and services such as AvantGo allow people to read news from their PalmPilots.
The HP service will allow companies to pair in-house content with content from wire services or ad agencies, HP said.