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HP Disney-fies its executive team

The PC maker chooses Disney's former head marketer of its parks and hotel business to lead its marketing operations.

Hewlett-Packard filled out its executive ranks Tuesday, naming Michael Mendenhall as its new senior vice president and chief marketing officer.

Mendenhall, 45, will take on HP's global corporate marketing, communications and customer intelligence duties officially October 1. He will report to Shane Robison, HP's chief strategy and technology officer.

Prior to joining HP, Mendenhall had worked 17 years for the Walt Disney Company, most recently as director of marketing for the company's $10-billion global parks and resorts business.

He steps into a job that had been open since May, when former head marketer Cathy Lyons moved over to become a senior vice president in HP's Imaging and Printing Group.