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HP brings Voodoo into the consumer PC fold

The enthusiast PC line will be merged into the company's consumer line, Voodoo's co-founder says.

The world's largest PC maker has decided it doesn't need a separate gaming PC unit anymore. From now on, Voodoo will be just one of Hewlett-Packard's consumer PC brands.

Voodoo Envy laptop
The recently introduced Voodoo Envy gaming laptop. Hewlett-Packard

Voodoo founder Rahul Sood said on his personal blog that this was "always" the intention when HP bought Voodoo PC in 2006, and "the plan is now being accelerated, ultimately making it a reality sooner than any of us ever imagined."

Sood repeats that this is a "good thing" for the Voodoo brand, and he's probably right. HP knows how to move PCs, and has a giant marketing machine that could help push Voodoo into the mainstream, making the new Envy and Omen notebooks and desktops available at retail.

What's not clear is what happens to Sood. He was named CTO of HP's Global Gaming Business Unit, which was responsible for the Voodoo business, when his company was acquired.

The future of the Blackbird gaming brand also seems up in the air. It was introduced last year as a hybrid of HP's consumer PC line with Voodoo-influenced technology inside. It appears unnecessary to have both.

HP couldn't immediately be reached for comment.