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HP appoints leader for new Web services, software division

David Murphy steps into the senior VP role from Mercury Interactive, acquired by HP last year.

Printing has long been one of Hewlett-Packard's most reliable businesses, but recent moves show the company is trying to adapt to the very mobile and Web-centric world of documents.

The Palo Alto, Calif.-PC maker laid out its new plan to focus on the intersection of printing and the Web at an event last week in New York. After the glut of announcements regarding its new Printing 2.0 campaign, HP said Tuesday it has chosen someone to lead a new unit devoted to this effort.

David Murphy, 45, has been appointed senior vice president of the newly formed Web Services and Software unit within HP's Imaging and Printing Group. Murphy was formerly the chief financial officer at Mercury Interactive, the management software company purchased last year by HP for $4.5 billion.

Murphy will oversee all Web services and software groups within IPG, which is largely made up of small private companies cherry-picked by HP over the last two years: online photo service Snapfish (acquired in 2005), Web-based printing software Tabblo (acquired in March), online design service company Logoworks (acquired in April).