How will readers afford KeepMedia?

The biggest barrier to paying for content is the quite substantial amount of disposable income that's already required of consumers for Internet access and other content.

In response to the July 29 Newsmakers interview of Louis Borders by Stefanie Olsen, "Will Web users ever pay for content?":

Louis Borders says nothing about how this new service will work for the consumer. Will it be a flat annual fee for access to a large bundle of publications? That could work if the annual fee is low enough and if consumers could mix and match to form their bundles, unlike the way cable TV channel packages are made up.

You ask a loaded question when you refer to the freeloader mentality. I expect there are many people like me who believe they are giving back to the Internet--not just taking--by doing things that range from participating in discussion lists and forums to building their own Web pages.

Finally, the biggest barrier to paying for content is the quite substantial amount of disposable income that's required of consumers for Internet access and other content and networks such as broadband, cable TV, phone, software (initial purchase, renewals and upgrades), in addition to one's computer. If you add that all up, it is probably $1,500 to $2,000 per year for many people, which represents quite a lot of after-tax income for most families.

Jim Cerny
Durham, N.H.

 

 

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