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How not to promote your band: fake BitTorrent leaks

BuckCherry issued a press release complaining that an upcoming track had been leaked to BitTorrent. A clever sleuth figured out that the band's manager was responsible for a leak.

This is truly pathetic. A couple weeks ago, L.A. rock band BuckCherry issued a press release (since removed) complaining that their latest single had been leaked on BitTorrent. But a little clever research by TorrentFreak revealed that the leaker had only uploaded one track--this one--to BitTorrent, and had the same IP address as someone who'd edited the band's Wikipedia entry. When TorrentFreak e-mailed the band's manager to ask his opinion, lo and behold, the IP address matched.

Leaking a track is a valid way of getting promotional buzz for a new album. But complaining about it indicates a certain desperation--like people weren't even interested in the leaked track, so the artist had to call attention to it. Oops.