Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
When two cowboys have a showdown, I had always thought there was a code of honor.
Tonight, however, whoever is behind the Houston Rockets Twitter account decided that honor was a concept from a Texas gone by.
As the Rockets headed for victory against the rival Dallas Mavericks in the NBA playoffs, the team decided to offer this tweeted thought: "Shhhh. Just close your eyes. It will all be over soon."
This was accompanied by an emoji of a gun pointed at a horse's head.
Naturally, many fans of the team thought this uproarious. There were other humans, however, who imagined that this was the utterance of a trouserless oaf sitting in a deserted barn.
Even the Rockets themselves had second thoughts about the headless humor. Soon after either regaining consciousness or replacing the man behind the Twitter tiller, the team deleted the tweet and offered: "Our Tweet earlier was in very poor taste & not indicative of the respect we have for the @dallasmavs & their fans. We sincerely apologize."
What about their respect for horses and guns? Oh, never mind.
I have contacted the Rockets to ask who might have been responsible for this attempt at horseplay and to wonder whether this individual might have been sent toward the abattoir. I will update, should I hear.
For their part, the Mavericks kept their composure and retorted: "@HoustonRockets Not very classy but we still wish you guys the best of luck in the next round."
The Rockets do have some "previous," as they say in British crime movies. General manager Daryl Morey tweeted in January that he doesn't get sick of his job -- just like a gynecologist.
Houston is such a lovely place, with wonderful modern art and excellent restaurants such as The Pass, Indika, Pondicheri and Oxheart.
Perhaps those behind its NBA team's Twitter account need to get out more.
Updated 8:33 p.m. PT: On Wednesday, ESPN reported that the Houston Rockets stopped horsing around and fired social media manager Chad Shanks. Shanks himself tweeted: "I did my best to make the account the best in the NBA by pushing the envelope, but pushed too far for some and for that I apologize."