We all can relate to the murderous thoughts that arise when we can't successfully build an IKEA bookcase using that infuriating Allen wrench and instructions that could only be understood by a Swedish physicist.
In Grady Hendrix's "Horrorstör: A Novel," an IKEA-like store emerges as the perfect place for murder and mayhem among modern furniture. As Hendrix said in an interview., Horrorstör is formatted in the guise of a retail catalog, complete with illustrations of ready-to-assemble furniture like Jodlöpp, the Ingalutt and the Kraanjk -- which are "based on real devices used in 19th-century prisons,"
Since the novel is written by a co-founder of New York Asian Film Festival, it makes perfect sense to promote the unusual tale of terror with a thrilling book trailer. Wander the labyrinth of this faux Swedish prefab furniture store, which is full of cheap bargains and angry spirits in the Quirk Books trailer for Horrorstör. If you dare!
The book trailer was filmed with Opie Cooper and the team at Epic Image Entertainment, Eric Smith, Quirk Books social-media manager, told Crave. "It was shot at 24e, a furniture store in Savannah, Georgia."
According to the Quirk Books site, the terror actually takes place at the Orsk furniture superstore in Columbus, Ohio.
"Every morning, employees arrive to find broken Kjerring wardrobes, shattered Brooka glassware, and vandalized Liripip sofa beds -- clearly, someone or something is up to no good," the site says. "To unravel the mystery, five young employees volunteer for a long dusk-till-dawn shift -- and they encounter horrors that defy imagination."