@Home named Mark Mangiola to the position of vice president and general manager for the company's new business venture, which is aimed at small and mid-sized cable operators. Previously, Mangiola served as vice president of operations for the @Home cable modem service.
@Home Solutions, a separate private company formed in December, will target cable operators serving fewer than 50,000 subscribers in secondary and rural markets. @Home already has exclusive deals with 16 of the largest domestic cable operators, but smaller cable companies reach as many as 15 million customers.
The @Home Solutions venture will serve as a consortium of small operators, many of which do not have the resources to offer high-speed Internet access and other broadband services alone. The cable operators' equity stake in the new company will be tied to their size and subscriber incentives.
Dan Donnelly will serve as director of sales development, where he will he oversee the addition of new cable partners and the venture's set-top distribution efforts. Donnelly worked for ISP Channel, a small cable Internet and interactive TV company, prior to joining @Home Solutions. Mariann Belmonte, formerly of MediaOne, was named director of national accounts. She will be responsible for managing the cable affiliates.
@Home has yet to name technology or cable partners for the venture.
Separately, the company signed a deal with .comfax, an Internet-based fax service.
Faxes sent to a .comfax phone number are forwarded to subscribers' email accounts, including @Home email addresses. The service is positioned as a low-cost alternative to outsourced fax bureaus.
@Home will offer a free trial subscription of .comfax to its users. Terms of the agreement were not released.