Ad-technology company Hiwire says it will provide ad insertion, tracking and sales for stations using streaming services from WarpRadio.com. Founded in 1997, Hiwire uses a technology with an anonymous opt-in program that identifies demographic information about listeners. The Los Angeles-based company has attracted heavy investors, including Clear Channel Communications, Zone Ventures, Grey Advertising and New Enterprise Associates. It also has been inking deals with companies including NetRadio and Classic FM, the radio station of the United Kingdom's GWR Group, to provide in-stream advertising.
Denver-based WarpRadio.com streams approximately 3 million hours per month for more than 200 radio stations.
Google Play: We've cracked down on bad apps: Google says it rejected at least 55 percent more app submissions in 2018.
The best meal kit delivery services: Are you an enthusiastic cook with not enough time? These services can help.
Discuss: Hiwire signs deal with WarpRadio.com
Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.