First to market? HD-DVD. Toshiba's high-def DVD players hit the streets today, ahead of competing Blu-ray players and, in fact, ahead of any actual HD-DVD movies. But hey, what's to for a temporarily useless hunk of plastic and metal when you could be the one to stand up and say, "Hey! Look at me, suckers! I'm at the top of the HD heap!" Ahh, early adoption. What a rush.