Heated reception for TiVo ad test

TiVo subscribers are heatedly debating the ads the company began testing this past weekend.

Considered low-hanging fruit for TiVo and revolutionary at the same time--helping to make the 30-second television commercial spot more engaging and effective to advertisers--users were quick to voice opinions in our TalkBack area and on TiVo community forums. Some weren't offended by the ads and said others were making mountains out of mole hills. Some of those displeased with the pop-up tags claimed they would be canceling their service.

Keep your eyes peeled; used TiVo DVRs may be hitting online auctions soon.