If you happen to be wandering around Manhattan with some extra beer between June 9 and June 17, you might want to swing by one of Crumpler's two stores to exchange it for a bag. The high-end bag maker is running its second annual Beer for Bags campaign in which customers can bring in beer to barter for one of the company's messenger, laptop, or photo bags. Crumpler has been running the same kind of sale in its home base of Australia for five years now, and last year's introductory New York sale saw over 1,000 cases of beer exchanged for bags.
Wondering how much brew you need to get a bag? The company offers some guidance on its Web site. For example, two cases of Asahi and a packet of ramen noodles will get you a Moderate Embarrassment laptop bag that normally sells for $80. Similarly, two cases of Stella Artois earns you a Complete Seed messenger bag. As for me, I think I'll just wander over with a case of Keegan Ales' Mother's Milk Stout and a six-pack of Saranac Black Forest and see how far that'll get me. I guess, much like Billy Joel, I'm in a New York State of mind.
Crumpler's two Manhattan stores are located at 45 Spring St. and 49 Eighth Ave. In case you're wondering what will happen to all the beer from the sale, Crumpler will use some for a party after the sale, to which participants will be invited. The rest will be donated to art, charity, and sporting events.