Google's U.S. market share rise halts in July

While it remains the most popular search engine, Google's share of the U.S. search market dipped slightly in July to 43.7 percent from 44.7 percent the month before, according to the latest figures from comScore Networks.

Before that, Google's share had risen for 11 consecutive months. Behind Google is Yahoo at 28.8 percent, Microsoft at 12.8 percent, AOL at 5.9 percent and Ask at 5.4 percent, according to comScore figures released on Sunday.

Nielsen/NetRatings released its U.S. search market share figures on Monday and showed Google with 49.2 percent share in July, down slightly from 49.4 percent in June. Google was followed by Yahoo with 23.8 percent, Microsoft with 9.6 percent and AOL with 6.3 percent, the stats show. Ask had the largest year-over-year growth at 106 percent, to reach 2.6 percent market share, according to Nielsen/NetRatings.

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